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Marketing strategy consulting is not something to overlook when taking business decisions. The abrupt or sudden market changes, the events that have marked the international market over the last year and the social realities worldwide influence the promotional methods chosen by various companies. The harsh times and consequences brought by the 2008 financial crisis that still characterizes the world economy, have forced major changes in advertising, promotional campaigns, as well as a redefining of long and short term goals. Therefore, now more than ever, financial survival is often closely related to marketing strategy consulting. Continue reading »